Design Director | Brand Strategist | Creative Leader
Hi, Iām Jessica, originally from the North East of England š¬š§ and now based in Dubai š¦šŖ. Iām a Creative Leader š” with 18+ years of experience shaping brand identities and delivering impactful, multi-channel campaigns across beauty, hospitality, and lifestyle brands. Iām currently open to new opportunities.
I bring a sharp eye, strategic thinking, and a touch of dry humour, knowing when to elevate both the work and the team.
- Lead campaigns from ideation to execution
- Build brand systems with strategic thinking
- Drive creative across e-commerce and digital
- Transform campaigns into retail experiences
- Strong knowledge of beauty, lifestyle, hospitality
- Expert in concepts for events, PR, activations
- Strong knowledge of print, packaging, production
- Mentor and lead designers
I take a hands-on, strategic approach, bridging concept and commercial clarity to create bold, customer-focused and culturally relevant brand experiences. My work spans branding, advertising, retail, and digital, delivered across the Middle East, Europe, and Australia in collaboration with senior stakeholders and cross-functional teams.
As a leader, I prioritise creative excellence, strong team culture, and efficient delivery, ensuring every output aligns with business goals and is executed to a high standard.
